SHAPING THE HEART OF NOTTINGHAM WATERSIDE - TRENT BASIN

Agency: Deetu (on behalf of Blueprint)

A once in a lifetime opportunity to shape the urban regeneration of Nottingham's waterside led to a revolutionary, digital-first stakeholder engagement exercise that increased meaningful participation by 1500%.

Rather than being constrained by the COVID-19 pandemic, sustainable developer Blueprint took the opportunity to rethink the traditional engagement methodology, providing a truly inclusive, anytime, and anywhere consultation using real community evidence to influence its design.

The use of innovative, interactive tools, combined with powerful data analytics, and an emphasis on youth-friendly content ensured that a remarkably diverse audience, including those seldom heard, was consulted during a multi-stage, irrefutably transparent engagement campaign.